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Before optimizing any individual page, you need to choose a primary word or phrase that you want to optimize it around. This word or phrase should be something that relates to the content of your page, and that you have a realistic chance of ranking well for. Being the #1 result for your primary keyphrase is a good long-term goal to have. Once you have selected your primary keyphrase, it is a good idea to put it in high-visibility locations, such as the title and heading tags. You might also want to incorporate it into your meta tags. These tags can be very useful for organizational purposes, even though most search engines pay them little or no attention. Business - All business/finance/loan/mortgage related link can be found here Computers - All computer hardware/software/peripheral related link can be found here Internet - All webhosting/webdesign/internet marketing related link can be found here Software - All software related link can be found here Web Design - All web design/development related link can be found here Web Hosting - All web hosting related link can be found here Web Promotion - All search engine optimization/internet marketing related link can be found here Web Resources - All other web related link can be found here Recreation - All travel/hotel/cruise related link can be found here Casino - All online gambling/poker/blackjack/roulette related link can be found here Health - All online pharmacy/hospital/health related link can be found here Shopping - All online shopping/gift related link can be found here Miscellaneous - All other links can be found here
In addition to your primary keyphrase, you should come up with a few secondary keywords. These should be things that relate to your primary keyphrase in some way. A good place to put secondary keywords is in secondary heading tags, outgoing anchor text, and scattered throughout the content itself, as well as in the "alt" attribute of relevant images. A final step to take in making your site as a whole more search engine friendly is to link every page back to the homepage at least once, and to as many other (relevant) pages within your site as possible. |
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